One important, often overlooked method
is
partner-marketing, where a retailer promotes products or services offered by other
merchants. The main challenge in partner-marketing is to find partners, to determining whom a retailer should choose as partners among many
choices.
A retailer can make use of rich
information from mobile and geo-social media to find potential partners
in a geographic region.
The explosion of mobile and geo-social media in
recent years has led to increasing insights about consumers'
footprints — which shops they visit, where they travel, and where they
live and work. In addition, geo-social data also reveals which regional
merchants are popular and why.
There is a series of partner-finding
techniques that leverage geo-social data at increasing granularity and
discuss analytics to rank potential partners.
Retailers can combine geo-social
data with traditional data such as demographics, weather information,
and their own marketing databases to personalize partner-marketing.
Source, further read: J. Bao ; A. Deshpande ; S. McFaddin ; C. Narayanaswami : Partner-marketing using geo-social media data for smarter commerce
The Geo Marketing Partner helps you for effective digital and virtual marketing and advertisment. Going with the newest prooved technologies. For growing and new local businesses in Kraków.
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